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[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banne cheap jordans for sale mens d for its implementation. sporting goods giant Nike endorsement contract a lot of stars, which also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The bottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field Cheap air jordan 12 taxi for sale online free shipping star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsements to spread the risk? In order to reduce the embarrassment caused scandal celebrity endorsement, some big brands take more celebrity endorsements way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? management consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand cheap jordan shoes for men position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administration, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand image, to spread the risk, but also lea Retro jordans for sale d to not enough focus on brand image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age survey data show that Nike reached $ 800 million in 2010, non-traditional marketing budget, the proportion of total marketing budget in the United States ranked first in the advertiser. Nike fou cheap foamposites nd its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you put the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consumption and other data, including and encourage you to transfer the data to nikeplus.com above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Cheap air jordan 12 for sale online free shipping Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxin think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star inc Retro jordans for sale rease digital marketing is another advertising giant Procter & Gamble to get rid of in the new media era "Star addiction," the latest strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the creation of more personalized for each consumer." P & G's global marketing and brand building cheap jordans for sale officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Professor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News)[Chinese shoes Network - Brand News] It is reported that Adidas in China this year, China plans to re-open more than 600 stores. German company Adidas spokesman told reporters in plans to open more than 600 stores, there will be approxima Cheap air jordans for sale tely 300-350 provided currently no Adidas store city. Adidas is particularly concerned about the expansion of China's western and northwestern regions, and a number of stores will have landed the domestic four-tier cities. Adidas total revenue reached $ 4.67 billion in the first quarter of this year. A substantial increase in revenue to a certain extent, thanks to the Chinese market demand for the expansion of Adidas products. see China's huge market demand for sports products, since 1997, Adidas in China, has opened more than 6,000 stores. The company is expected by the end of 2012, sales of Adidas products will increase by nearly 10%. Also, the Chinese sporting goods market value reached 19.57 billion US dollars in 2011. (Chinese shoes cheap jordans online Network - the most authoritative and most professional Footwear News)Sponsored link 〈br freshnessmag="" information: TitleFRESHNESS Online Magazine for Mens | Fashion, Sneakers, Gadgets, Art+Design and More (view sites with | FreshnessMag.com similar title Description to content News) Skip Categories Sneakers Footwear Apparel Accessories Gadgets Art Design Videos Fresh & amp; Celeb Features Tumblr Facebook Twitter Weibo Show more Search for: next prev Deep Roots Broad Horizons, Deep Roots, Broad Horizons: A Conversation Keywordsaustin Smith, Danny... Kass, Ethan Morgan, gjermund braaten, Jamie Nicholls, Jan Scherrer, Louie Vito, Nike, Nike snowboarding, peetu Piiroinen, sage kotsenburg, Chad muska, Steve Aoki, supra, halldor helgasson, Jess Kimura, Johnnie Paxson, Justin bennee and Jed Anderson, Billionaire Boys Club, mark McNairy, network_a, Paul Rodriguez, Paul, Rodriguez, life, Kevin, Durant, Nike, basketball, Oklahoma, city, thunder, Nike, sportswear, outlier, air, Jordan, bamitsbernie, Address, Add,, this, site, to, @fre〉, your, favorite, Twitter, listSince its founding in 1906, New Balance, the American sports classic, has been adhering to the fine tradition of exquisite footwear, and has always focused on the integration of cutting-edge technology and traditional skills, the pursuit of the quality of the perfect and perfect . From the brand founder William J. 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Fashion luxury goods Nike Sportswear WMNS Benassi city do not note series & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2014-10-23 11:16:16 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: FLIGHTCLUB Chinese site] Print & nbsp; Close Chinese shoes Network October 23 hearing, in order to highlight London, Milan, New York, Paris, Tokyo and Shanghai six distinctive cosmopolitan city attitude, Nike Sportswear yesterday launched a series of Air Force 1 city do not note version today brings this new series Benassi slippers. Designed with high-quality leather and rubber materials produced, and were in red, blue, purple, green, yellow and white represent the Tokyo, Paris, Shanghai, London, Milan and New York City combined initials manifestation identity. (Media Partner: shoe-like image & nbsp; COZY STEPS shoes) Related news